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06 August, 2020 | (01 hr)

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COVID-19 containment measures have drastically altered consumption patterns. Yet, these changes run deeper than the monumental shift to e-commerce that has occurred. Other trends, such as rising health concerns, lockdown experiences, and growing anxieties around household finances are further shaping consumer behavior.

As we continue to wrestle the pandemic for longer than expected, how will consumer spending evolve in the near term, and what will be the long-term effects? 

By attending the webcast, you will be able to answer the following critical questions:

  • What consumption categories will continue to be negatively impacted during the pandemic, and which may see a rebound in the short-term?
  • On the contrary, what products and services have benefited because of the health crisis and social distancing? 
  • What are the implications for businesses of longer and more severe social distancing in certain US regions and within specific consumer groups? 
  • How will the rise of remote work impact consumption in city centers versus in the suburbs? 
  • Which consumption categories will be most impacted by 2025? What trends in consumer behavior will drive consumption patterns in the long run?

Who Should Attend: Executives with strategic responsibilities in marketing, strategy, and finance, especially CMOs and marketing directors and managers.

Speakers

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD
Senior Researcher, Consumer Research
The Conference Board

Denise Dahlhoff is the Senior Researcher for consumer research at The Conference Board, working in the Economy, Strategy & Finance and Marketing & Communications Centers. Previously, she was the Research Director of the Wharton School’s Baker Retailing Center and also held positions...Full Bio

Gad Levanon, PhD

Gad Levanon, PhD
Vice President, Labor Markets
The Conference Board

Gad Levanon is Vice President, Labor Markets for The Conference Board, where he oversees the labor market, US forecasting, and Help Wanted OnLine© programs. His research focuses on trends in US and global labor markets, the US economy, and forecasting using economic ind...Full Bio

Elizabeth Crofoot

Elizabeth Crofoot (Moderator)
Senior Economist, Labor Markets
The Conference Board

Elizabeth Crofoot is a Senior Economist at The Conference Board, where she researches labor market trends, authors the quarterly Global Consumer ...Full Bio

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