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01 September, 2020 | (01 hr)

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How can a corporation that has grown large stay agile and innovative? How can it detect emerging trends and embrace them – or even challenge them – especially when these trends are outside the business’s core competencies?

Consumer global goods giant, P&G, is among several large corporations meeting this strategic challenge by experimenting with the innovative approach of corporate venturing - becoming an investor in the new business ideas others develop.

Chetan Parekh, Senior Brand Director & Innovation Portfolio Leader at P&G Ventures, will join this program to discuss the strategic rationale and practical execution of this approach.

By attending this webcast, viewers will be able to:

  • Understand how corporate venturing (cv) can help one's corporation innovate
  • Discover the opportunities and challenges in organizing for and executing cv
  • Learn how to measure success, handle failure, and successfully evolve one's cv strategies

Who Should Attend: Corporate and category leaders, innovation managers (marketing, R&D, finance), and brand managers

Speakers

Chetan Parekh

Chetan Parekh
Senior Brand Director & Innovation Portfolio Leader
P&G Ventures

Chetan Parekh is a seasoned, international business leader with 15+ years of leadership experience running P&L and marketing programs across a breadth of FMCG and Healthcare categories, including Skincare, Personal Healthcare, and Oral Care.

Most recently, Chetan has been involved in ...Full Bio

JP Kuehlwein

JP Kuehlwein (Moderator)
Marketing Institute Leader
The Conference Board

JP Kuehlwein is the Marketing Institute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make ...Full Bio

Chiqui Cartagena

Chiqui Cartagena (Moderator)
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board

Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.

Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio

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