31 October, 2019 | (01 hr)
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Are ad agencies being fooled by online media and wasting big clients’ money? Bob Hoffman, Chief Aggravation Officer of Type A Group and a well-known industry disrupter, thinks so. He cites numerous scandals and revelations about corruption, fraud, and lies in the online advertising ecosystem as evidence.
By concealing their knowledge of deceit and dishonesty in online media, the ad industry has failed at one of their most consequential responsibilities – being trustworthy stewards of their clients' money.
Join us for our October Marketing & Communications Center Chat webcast, led by Marketing Institute Leader JP Kuehlwein, as he and Bob discuss:
- Are your online ad dollars being effectively managed by your ad agency?
- What do recent scandals in online media say about the future of online media?
- Are online media buying functions being moved in house?
- To what extent do digital and social media really create a following and build your brand?
- Are the problems with online media going to get better?
Who Should Attend: CMOs, marketing executives, marketing advisers, social and digital media managers, customer relations managers, brand community manager, finance managers, communications managers, media planners
Bob Hoffman is the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.
JP Kuehlwein is the co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable. He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon- and retail hai...Full Bio
Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.
Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio