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19 December, 2019 | (01 hr)

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With only one company in the Fortune 500 not using social media, it seems we might have reached peak social media use among large U.S. firms. But why do the world’s largest companies focus on the most-established social media platforms and eschew newer ones?

The only longitudinal study of social media use among the Fortune 500, conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth, gives us a 10+-year perspective on social media use by the Fortune 500.

Join this webcast to learn: 

  • Which social media sites are Fortune 500 companies most active on? 
  • Which industries are more partial to which social media platforms? 
  • What benefits does social media give companies?
  • Are large companies up to date with the latest social media? 
  • How has the social media use by large companies evolved over the past ten years? 

Who Should Attend: Chief Marketing Officers, Chief Communications Officers, Corporate Communications managers, Marketing managers, Social media managers, and Chief Digital Officers 


Nora Ganim Barnes

Nora Ganim Barnes
Chancellor, Professor of Marketing, Director, Center for Marketing Research
University of Massachusetts Dartmouth
Senior Fellow
The Conference Board Marketing and Communications Center

Nora Ganim Barnes is a Chancellor, Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Nora has worked as a consultant for many national and international firms.  Working closely with businesses in the Northeast US, Nora and ...Full Bio

Rachel Hawkins

Rachel Hawkins
Worldwide Digital & Social Corporate Communications Manager
Texas Instruments

Rachel Hawkins is the worldwide digital and social media communications manager at Texas Instruments. She has 10 years of experience in digital communications and external affairs across multiple industries, supporting Fortune 500 companies, including energy, consumer packaged goods, and semicond...Full Bio

Alex Parkinson

Alex Parkinson (Moderator)
Communications Institute Co-Leader
The Conference Board
Parky Communications

Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Corporate Communications Institute and is also Executive Editor of the organizat...Full Bio

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