30 January, 2020 | (01 hr)
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Allbirds, Brandless, Casper, Prose
Each of these names will ring more than one bell – at least if you work in the ad industry or if you’re a heavy social media user. These brands seem to have appeared overnight, but they are built on the back of a direct-to-consumer marketing strategy that has blown the traditional model out of the water.
So, what exactly makes these brands exceptionally popular and has led to their success? Join us as we talk to the man whose branding agency has helped these names emerge and vie for "unicorn status" and discover:
- What are the hallmarks of the start-up branding model?
- What is the traditional branding model missing?
- How can you create brand love from day one?
- How can you defend your incumbent brand against start-ups?
Who Should Attend: Communications professionals, including brand builders, product developers, social media managers, and marketing, digital and e-commerce leaders
JB Osborne is the Co-founder and CEO of Red Antler, the leading brand company for startups and new ventures. He works with top, fast-growing companies like Casper, Allbirds, Brandless, and Prose, advising their founders on how to build category-defining brand experiences that people can’t s...Full Bio
Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Corporate Communications Institute and is also Executive Editor of the organizat...Full Bio