The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 


24 June, 2020 | (01 hr)

Sign In to access this Webcast

Sign In

Named top CEO of America in 2017, Benno Dorer, the CEO of Clorox, was able to achieve a 99 percent approval rating from Clorox employees through management tactics that included giving workers flexibility, emphasizing results and encouraging debate.

During this webcast, Dorer will talk to The Conference Board CMO and Marketing and Communications Center leader, Chiqui Cartagena, about how he continues to use transparency, innovation and consumer insights to drive his company through this pandemic.

In addition, Dorer will also discuss how The Clorox Company established itself as a leader in multicultural marketing for decades and how to engage the multicultural consumer of the future.

Join us for this insightful discussion.

Speakers

Benno Dorer

Benno Dorer
Chair and Chief Executive Officer
The Clorox Company

Benno Dorer was named chief executive officer of The Clorox Company in November 2014 and appointed chair of the board effective Aug. 15, 2016. 

Before assuming this position, Benno had served as executive vice president and chief operating officer – Cleaning, International and ...Full Bio

Jake Beniflah, Ph.D.

Jake Beniflah, Ph.D.
Senior Fellow, Marketing & Communications Center
The Conference Board

Dr. Jake Beniflah is a Senior Fellow at the Conference Board Marketing and Communications Center, where he is developing new leading economic indicators for a multicultural America.

Dr. Beniflah is currently the Executive Director of the Center for Multicultural Science, a leading U.S. no...Full Bio

Chiqui Cartagena

Chiqui Cartagena (Moderator)
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board

Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.

Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio

Registration and Pricing
Complimentary: Sign in or create an account to receive it.
Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player

OTHER RELATED CONTENT

RESEARCH & INSIGHTS

WEBCASTS

CONFERENCES & EVENTS

Global Horizons

Global Horizons

March 23 - 24, 2021 | (Holborn, London)

Maternity Through Elder Care

Maternity Through Elder Care

November 09 - 10, 2020

COUNCILS

BLOGS

PRESS RELEASES & IN THE NEWS