21 September, 2020 | (01 hr)
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Join us to discuss select findings from our midyear C-Suite Challenge™ 2020 survey on the COVID-19 economic recovery and the pandemic’s lasting effects on companies and society. We’ll focus on the views of chief marketing officers, chief communications officers, and executives in related roles—also contrasting them with the perspectives of CEOs, CFOs, and human capital executives.
By attending this webcast, viewers will be able to answer the following questions:
- Why are CMOs/CCOs less confident than CEOs regarding their company’s recovery?
- Why do CMOs see—more so than their C-suite peers—creative collaboration, agility, and online training as a lasting impact of COVID-19, while also being less likely to envision permanent remote work and flexible work schedules?
- Are CMOs overly optimistic in believing people will become more open to sharing data as a result of the health tracking caused by the pandemic?
- How much do CMOs envision more focus on societal topics such as climate change and corporate purpose as a long-term outcome of the pandemic?
Who Should Attend: Anyone in roles focused on marketing, communications, customers, employees, consumer insights, strategy, sustainability, and innovation.
Craig E. Carroll, PhD
Craig E. Carroll leads The Conference Board Communications Institute and is the Executive Director of the Observatory on Corporate Reputation® (OCR Network). Craig has published three of the leading research compendiums on corporate reputation: Corporate Reputation and the News Media...Full Bio
MaryLee Sachs is the Program Director for The Conference Board Council for CMOs. MaryLee has over 25 years of experience in integrated marketing in the international arena, and is the Founder and CEO of BrandPie Inc which she launched in 2014 as the sister firm to London-based BrandPie Ltd; a bra...Full Bio
Stacy Simpson joined Genpact in September 2016 as senior vice president and chief marketing officer. In this role, she is leading the global marketing function with a focus on further strengthening the company’s marketing strategy and brand awareness to drive growth. She brings to Gen...Full Bio
Denise Dahlhoff, PhD
Denise Dahlhoff is the Senior Researcher for consumer research at The Conference Board, working in the Economy, Strategy & Finance and Marketing & Communications Centers. Previously, she was the Research Director of the Wharton School’s Baker Retailing Center and also held positions...Full Bio