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12 September, 2019 | (01 hr)

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Breakthrough innovation requires not just a breakthrough product but wisdom and creativity in getting the organization to buy in and take the product to market. Delta Faucet developed Touch2O, a breakthrough innovation that allows consumers to touch the faucet to turn it on. Despite rave reviews in consumer testing, there were a number of hurdles to get through in the organization to get the product to market.

We are joined by Bob Rodenbeck, Head of R+D / Innovation, Delta Faucet, who will talk us through the product’s journey.

key Takeaways:

  • Using ethnography to identify a breakthrough opportunity
  • Making your go-to-market strategy as innovative as the product itself
  • Lifting the entire company brand through a product innovation
  • Creating an organizational appetite for innovation for years to come

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Earn 1 CPE credit
Business Management & Organization
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None


Pam Henderson, Ph.D.

Pam Henderson, Ph.D.
cofounder and CEO
NewEdge, Inc

Pam Henderson, Ph.D., is CEO of NewEdge, Inc., a growth, strategy and design firm that advises companies across every industry including over 75 Fortune 500 and 50 startups and non-profits. Pam pioneered Opportunity Thinking™ principles, a new approach to innovation that helps organizations...Full Bio

Bob Rodenbeck

Bob Rodenbeck
Director, Research & Development
Delta Faucet Company

With a background in the aerospace, security and plumbing industries, Bob Rodenbeck brings a diverse set of skills in engineering, product marketing and innovation to his leadership role as senior director of research and development of Delta Faucet Company. Throughout Bob’s 30+ year career...Full Bio

John Metselaar

John Metselaar (Moderator)
Program Director and Senior Fellow
The Conference Board

John Metselaar leads The Conference Board’s Innovation & Digital Transformation Institute and leads its Innovation Council. He additionally serves as Senior Fellow.

John is also Professor at the Solvay Brussels Business School for Economics and Management his course and modules ...Full Bio

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