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20 August, 2020 | (01 hr)

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Fake news is all around us. It affects our economy, elections, commerce, community – even our health. 

Who is spreading this fake news? Why? To what effect? And, most importantly, what can we do to prevent ourselves from becoming believers and spreaders?

Join renowned researcher, professor, director of the MIT initiative on the digital economy, entrepreneur and investor, Sinan Aral, for this program which will look at the many ramifications of fake news on business and society and discuss solutions to avert from its negative effects.

By attending this webcasts, viewers will learn to:

  • Recognize and understand the proliferation of misinformation as it gets ever more sophisticated.
  • Understand who is using misinformation in social media, why, and how to take away incentives for them to do so
  • Defend your business and self against misinformation

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

Speakers

Sinan Aral, PhD

Sinan Aral, PhD
David Austin Professor of Management, Marketing, IT and Data Science
MIT Sloan

Sinan Aral is director of the MIT Initiative on the Digital Economy; head of MIT’s Social Analytics Lab and the David Austin Professor of Management, Marketing, IT, and Data Science at MIT. He is an active entrepreneur and venture capitalist who served as chief scientist at several startups...Full Bio

Chiqui Cartagena

Chiqui Cartagena
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board

Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.

Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio

JP Kuehlwein

JP Kuehlwein (Moderator)
Marketing Institute Leader
The Conference Board

JP Kuehlwein is the Marketing Institute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make ...Full Bio

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