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30 April, 2020 | (01 hr)

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The current health crisis has caused a rush on essential items, with buyers purchasing faster than supermarkets can restock, leaving many shelves bare. But which items are considered essential for buyers (for example, toilet paper, pet food and orange juice) and which are not (for example, organic milk) -- and how long will the rush for these items last?

Both suppliers and retailers face many questions during these uncertain times. Join our Marketing Institute Leader, JP Kuehlwein, as he sits down with Dr. James Richardson, who has spent the past 20 years advising packaged foods companies, to discuss these questions and answer the following:

  • Which packaged goods categories can expect to grow, stay stable, or decline as the crisis unfolds, and even after it recedes?
  • What can manufacturers do to protect or optimize their business and preserve or build their brands at each of these stages?
  • What might make the difference for brands in a same category to fail, survive or even thrive during the crisis?

Who Should Attend: Those who are directly involved in managing package food demand and supply, along with marketing, branding, and communications executives who want to better predict how markets will change.


James Richardson, Ph.D.

James Richardson, Ph.D.
Premium Growth Solutions

Dr. James Richardson  is  founder  of  Premium  Growth  Solutions,  a  strategic planning  consultancy  for  early-stage  consumer-packaged goods brands, their investors and for strategics exploring the acquisition and integration of fas...Full Bio

JP Kuehlwein

JP Kuehlwein (Moderator)
Marketing Institute Leader
The Conference Board

JP Kuehlwein is the Marketing Insititute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable. He previously was Executive Vice President at Frédéric ...Full Bio

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