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October 27, 2020 02:00 PM ET [14:00] (New York) | (01 hr) | Time Zone Converter

2020 marks the year that America’s minorities under the age of 18 are projected to become a combined majority [51%] vs. Non-Hispanic Whites [49%]. In this new decade, cultural literacy will become vital for marketers as this new multicultural consumer comes of age. By 2028 the majority of America’s consumers age 35 and under will be multicultural.

Join us for the first in a series of webcasts called The Time is Now and discover results of a major study by the Culture Marketing Council (CMC). Just in time for the general election, learn more about how GenZers and their parents view themselves, the world around them and what political and social issues are important to them. You’ll hear from experts from the Culture Marketing Council and The Conference Board and learn why multicultural marketing is no longer a “nice to have” but a “must have”.

By attending this webcast you will be able to:

  • Understand how marketing needs to recognize both the preferences of GenZ and their parents and the generational differences between them
  • Recognize that beyond some basic universal ties that bind us together - our cultural paths diverge and there are cultural differences as well as cultural similarities
  • Discover what social and political movements people are following and how they differ by racial and ethics segments
  • Look at engagement with voting and how political orientation has shifted across age segments
  • Understand how people of color recognize that unity can create clout and provide cultural comfort especially for young GenZers

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

CPE logo

Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None


Linda Lane González

Linda Lane González
Founder & President

At Viva’s helm since founding the company in January 1997, Linda provides the overall vision, direction and creative inspiration for every facet of multicultural consumer research and UX/CX, account services, media and integrated marketing strategies.

Her professional passion has be...Full Bio

Nancy Tellet

Nancy Tellet
Founder, Brand & Consumer Navigator
PureClarity LLC

Nancy Tellet is a research professional providing strategic clarity of the transformative power of demography on culture & the insight to navigate & thrive within the “evolutionary” cultural shifts that ride the demographic current.

Nancy has authored 2 studies, 2018&r...Full Bio

Chiqui Cartagena

Chiqui Cartagena (Moderator)
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board

Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.

Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio

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