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December 10, 2020 11:00 AM ET [11:00] (New York) | (01 hr) | Time Zone Converter

What makes premium brands a success? With a combined century of knowledge, hear how leaders from Unity Marketing, Luxury Institute LLC, and Author of Future Luxe successfully manage and market their prestigious brands through the current crisis and into the future.   

Get your questions answered on how to make your brand peerless and priceless! 

By attending this webcast, you will be able to:

  • Recognize the difference between luxury brands - Premium, Prestige, Masstige, (Affordable) Luxury - and how you can determine their success. 
  • Discover how luxury can weather the current crisis and possibly even thrive.  
  • Determine how to look further ahead to see what might be the luxuries people will covet over the coming decades.

Who Should Attend: Executives with strategic responsibilities in the management, marketing, and communications of a brand that wants to be more than a commodity. 

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Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Speakers

Pamela N. Danziger

Pamela N. Danziger
Founder
Unity Marketing

Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent.

As founder of Unity Marketing in 1992, Pam lead...Full Bio

Milton Pedraza

Milton Pedraza
CEO
Luxury Institute, LLC

Milton Pedraza is the CEO of the Luxury Institute and a private investor. Today, Luxury Institute is the world's most trusted research, training, and elite business solutions partner for luxury and premium goods and services brands. With the largest global network of luxury executives and e...Full Bio

Erwan Rambourg

Erwan Rambourg
Author
Future Luxe

Erwan Rambourg has been a top-ranked analyst covering the luxury and sporting goods sectors for fifteen years. After eight years as a Marketing Manager in the luxury industry, notably for LVMH and Full Bio
JP Kuehlwein

JP Kuehlwein (Moderator)
Marketing Institute Leader
The Conference Board

JP Kuehlwein is the Marketing Institute Leader at The Conference Board. In addition, he is co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make ...Full Bio

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