August 20, 2020 09:00 AM CET [09:00] (Brussels), 03:00 PM HKT [15:00] (HongKong) | (01 hr) | Time Zone Converter
Will COVID-19 be a setback for sustainable consumption, or will it instead accelerate changes in consumer preferences in favor of sustainability-related attributes? Before the COVID-19 crisis Asia was poised to become the next powerhouse of consumption. Middle-class growth over the next decade will be a largely Asian phenomenon – with China and India at the forefront of change. Will this development enhance or hinder sustainable consumption?
Join us as we examine our latest research insights (report-for member only / executive summary) into what motivates consumers’ sustainable purchasing decisions in Asia, and discuss why investors and brand owners need to be driving the change.
This program will explore:
- What are Asian consumers’ perceptions, attitudes, preferences, and buying behaviors related to sustainability?
- How is shifting consumer behavior impacting brands in the short- and long-term?
- How may the current pandemic impact consumers’ attitudes about sustainability topics?
- What can brands do to support future growth of sustainable consumption?
Who Should Attend: This discussion may be of interest to anyone working in marketing, consumer insights, communications, sustainability, strategy, innovation, and related topics.
Anke Schrader leads the research of The Conference Board China Center for Economics and Business on corporate citizenship, sustainability, and human capital. Her current research interests include corporate sustainability practices, measurement, and reporting; corporate ...Full Bio
Dr. Uwe G. Schulte
Dr. Uwe G. Schulte is Leader, Global Sustainability Centre, and Program Director for the European Sustainability Council at The Conference Board.
Schulte was executive director of the INSEAD Social Innovation Centre and spent most of his professional career at Unilever. In his final role,...Full Bio