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Welcome to The Evolution! Exploring the "Cultural Closets" of Black & Hispanic Gen Zs

Join our expert panel and receive an advanced cultural literacy course by taking a deep dive into the "Cultural Closets" of Black & Hispanic Gen Zs & their parents to discover what they are keeping, throwing out & adding in.

February 11, 2021 03:00 PM ET [15:00] (New York)

An advanced cultural literacy course including a deep dive into the “Cultural Closets” of Black & Hispanic Gen Z’s & their parents to discover what they are keeping, throwing out & adding in…including one element CRUCIAL to cultural literacy + the Multicultural reality of our daily lives (or not).

By attending this webcast, viewers will be able to answer the following questions:

  • How comfortable are we with all types of people (race/ethnicity/LGBTQ+, economic status, and more)?
  • Who is least comfortable when they are the only one of their racial/ethnic segment in certain situations?
  • What is the importance of "cultural comfort" and how does it exhibit itself in real life?
  • Who & what does GenZ trust and distrust? Whose trust circles are most narrow and whose are most wide?
  • How stressed are GenZers and what is causing this stress? How are blacks and hispanics reacting to it compared to non-hispanic whites?

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

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SPEAKERS

Linda Lane González
Program Director, Multicultural Marketing Council
The Conference Board
Bio

Nancy Tellet
Founder, Brand & Consumer Navigator
PureClarity LLC
Bio

Chiqui Cartagena
(Moderator)
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board
Bio