The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

Marketing Success in 2021: Strategic Moves CMOs are Making

Join this webcast to learn how COVID-19 has driven CMOs to explore how they go to market more strategically, dealing with reduced budgets, new shifts in consumer priorities, and organizational pressures, as well as how they can strategize for 2021.

January 27, 2021 01:00 PM ET [13:00] (New York)

Nobody saw 2020 coming. As we collectively continue to learn and adapt through the global pandemic and the result of the US election, businesses need to find ways to survive – and thrive - in the face of this uncertainty. Regardless of the industry, 2020 put new pressures on many CMOs. In many cases, it accelerated the realization of many of the organizational needs that marketers have been emphasizing and looking to drive for years.

At the same time, this year dramatically drove CMOs to look at how they go to market more strategically, dealing with reduced budgets, new shifts in consumer priorities, and organizational pressures. And, it forced leaders to look forward to 2021 and plan for a reality that perhaps has never been this much up in the air.

By attending this webcast, viewers will be able to:

  • Demonstrate how to pivot to remain relevant to customers during the current paradigm shift 
  • Balance immediate needs like short-term revenue generation with strategies that produce long-term value 
  • Explain how to plan for the unknowns that are on the roadmap for many marketing teams and companies 
  • Exhibit how technology is being leveraged differently in 2020 and within your future strategic plans 
  • Show what marketers are doing to bring efficiency, repeatability, and cost savings to how they operate

Who Should Attend: Senior marketers, communications and brand professionals looking to learn from industry leaders on effective marketing strategies for 2021.

Register >>

Fields marked with an * are required.

Complimentary

Customer Service

SPEAKERS

Chris Hummel
Former CMO and CSO
Schneider Electric, SAP, United Rentals
Bio

Margaret Norton
Chief of Staff
Mass General Brigham
Bio

Paul Matsen
Chief Marketing and Communications Officer
Cleveland Clinic
Bio

Bob Bejan
Corporate Vice President: Global Events, Studios and Marketing Community
Microsoft
Bio

Paul Suchman
Chief Marketing Officer
Entercom
Bio

Philip Guiliano
Partner
BrandActive
Bio

SPONSORS
Brandactive Sponsored Webcast 1 of 1
UPCOMING SPECIAL WEBCAST
How to Use Health Analytics Intelligence to Spot Micro Trends

How to Use Health Analytics Intelligence to Spot Micro Trends

January 20, 2021 01:00 PM ET [13:00] (New York)

Future of Work - It's All About Mindset

Future of Work - It's All About Mindset

January 21, 2021 02:00 PM ET [14:00] (New York)

Serial Innovators: Manage and Unleash Them for Impact

Serial Innovators: Manage and Unleash Them for Impact

January 26, 2021 04:00 PM CET [16:00] (Brussels)

China Economy Watch: Economic Outlook for 2021

China Economy Watch: Economic Outlook for 2021

January 28, 2021 04:00 PM HKT [16:00] (HongKong)

Workplace Mental Health: Tangible Strategies for Improving the Crisis

Workplace Mental Health: Tangible Strategies for Improving the Crisis

January 28, 2021 03:00 PM ET [15:00] (New York)

The Vaccine Pipeline: From Production to Patients

The Vaccine Pipeline: From Production to Patients

February 02, 2021 12:00 PM ET [12:00] (New York)

Capitalizing on the Accelerated Adoption of Telemental Health Benefits

Capitalizing on the Accelerated Adoption of Telemental Health Benefits

February 03, 2021 02:00 PM ET [14:00] (New York)

The Future of Learning & Development in Asia

The Future of Learning & Development in Asia

February 04, 2021 04:30 PM HKT [16:30] (HongKong)

Getting More From Your ABM Strategy with Personalization

Getting More From Your ABM Strategy with Personalization

February 04, 2021 02:00 PM ET [14:00] (New York)

Focus on the Vaccine and the Workplace

Focus on the Vaccine and the Workplace

February 08, 2021 02:00 PM ET [14:00] (New York)

PREVIOUS SPECIAL WEBCAST WEBCAST
Gulf Economic Outlook 2021

Gulf Economic Outlook 2021

January 06, 2021 02:00 PM CET [14:00] (Brussels)

Building Leadership Capability Throughout Your Talent Pipeline

Building Leadership Capability Throughout Your Talent Pipeline

January 21, 2020 03:00 PM ET [15:00] (New York)

How Nielsen Tackled High Musculoskeletal Claims & Workforce Chronic Pain

How Nielsen Tackled High Musculoskeletal Claims & Workforce Chronic Pain

January 15, 2020 02:00 PM ET [14:00] (New York)