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Communicating in an AI Mediated World: Protecting & Shaping Corporate Narrative
September 17, 2026 02:00 PM - 03:00 PM ET
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Copy LinkIn this session, Erik Carlson, CEO of Notified, will explore how content and communications leaders can adapt to the emerging answer engine economy. Drawing on research into AI citations and content discoverability, he'll share why owned and earned media have become critical drivers of AI visibility and how organizations can increase their chances of being cited by creating content that is structured, authoritative, original, and consistently refreshed.
You'll learn how leading brands are rethinking content strategy to improve discoverability, strengthen credibility, and ensure their expertise is surfaced when audiences seek answers through AI-powered search experiences.
This program has been approved for 1 (HR (General)) recertification credit hour toward aPHR, PHR, SPHR, PHRca, GPHR, PHRi, and SPHRi recertification through the HR Certification Institute (HRCI). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. HR Certification Institute''s® (www.HRCI.org) official seal confirms that The Conference Board meets the criteria for pre-approved recertification credit(s) for any of HRCI’s eight credentials, including SPHR® and PHR®.
This program has been pre-approved for 1 PDC for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.
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