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SPECIAL WEBCASTS

Insights on AI-Driven Marketing Momentum

November 05, 2025 03:00 PM - 04:00 PM ET

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Join us for a dynamic conversation with Lauren Boyman, Chief Marketing Officer at KPMG US, and Amanda Thurston, US Marketing Consulting Leader at KPMG US, as they explore how AI is reshaping the future of marketing. From marketing transformation to enterprise-wide impact, this session highlights how AI positions marketing as a growth driver for business. From real-world insights on AI implementation and execution to how KPMG is integrating AI within their own Marketing organization as “Client Zero,” this webcast will provide actionable insights for leaders looking to adapt and innovate with AI in marketing.

 

Speakers

Lauren Boyman

Lauren Boyman

Chief Marketing Officer, KPMG Americas
KPMG US

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Amanda Thurston

Amanda Thurston

US Marketing Consulting Leader
KPMG US

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Denise Dahlhoff, PhD

Denise Dahlhoff, PhD (Moderator)

Director, Marketing & Communic…
The Conference Board

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