Investing in experience is not just about driving engagement and affinity, it’s about creating a frictionless environment that enables productivity and efficiency across the enterprise. Join ServiceNow, The Conference Board and Kellogg’s in a fireside chat that explores why GBS leaders are leaning into experience, particularly when budgets are tight.

As an attendee, you will:

• Know why a leading GBS organization is investing in experience
• Explain how they built a case for transformation and the sources of value they expect to realize from their investment
• Understand the lessons learned and plans for the future