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Consumer Dynamics Webcast Series: Consumer Behaviors During the COVID-19 Era and How U.S. Consumers Spend - and Save - Their Money
MAY 13, 2021
About This Webcast
This webcast highlights consumer preferences that COVID-19 has fostered, specifically digitally-enabled convenience, frugality, and focus on health and wellbeing, and opportunities for companies to cater to these needs. It also features the findings from The Conference Board’s latest U.S. Consumer Dynamics Report.
This quarterly report, officially launched in February 2021, analyzes how US consumers have recently spent their money, what initiatives they have taken to save household expenses, and what concerns they have. It also looks in comparison to consumers in other developed economies. Industry experts will comment on how their companies are addressing the trends they’re seeing and provide an outlook on their categories including finance, retail and health.
By Attending, Viewers Will Learn:
- What consumer needs COVID-19 has fostered and changed for the longer-term
- How US consumers have spent their money lately and what initiatives they have taken to save money
- How top concerns of consumers have changed
- How consumer behaviors might develop in the near future, including trends related to financial services, wellness, convenience, and frugality
Who Should Attend:
Anyone in a role that relates to consumers, including: marketing, strategy, research, digital, innovation, finance, and general management functions