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Bridging Polarizing Divides without Being Partisan: Corporate Empathy Without Alienation

NOVEMBER 05, 2020


Within days after this year’s Presidential election, we may still not know which candidate has won. How do communications professionals respond in an uncertain climate and with increasing expectations that organizations speak out on social issues? Commenting on the election or deciding to remain silent are both fraught with risk.

Join this webcast to explore how companies can acknowledge the moment without entering the fray of politics.

By attending this webcast, viewers will be able to answer the following questions:

  • When half of the country risks feeling disenfranchised post-election, how can you construct a communications strategy that supports all employees?
  • How do communications professionals keep focused on their organization’s issues and agendas, while recognizing that many employees may experience a sense of loss compounded by social isolation?
  • How do we develop a communications response that recognizes today’s “corporate-purpose fatigue” and racial unrest?
  • What can companies do to express empathy for employees whose candidate may have lost, and not alienate employees whose political party won?

Who Should Attend: Chief Communication Officers and employee communication practitioners in all areas of corporate and organizational communication who would benefit from the information that can help them more effectively support employees during this difficult time.

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