Support our nonpartisan, nonprofit research and insights that help leaders address societal challenges.Donate
Marketing and Communications Center Chat: Data Privacy and Customer Preference
NOVEMBER 21, 2019
A conflicting reality challenges all marketers in the digital age – the tension between delivering a valuable, relevant, personalized digital customer experience while balancing digital ethics and data privacy regulatory compliance. AI and digital ad buying can deliver highly personalized digital experiences, allowing marketers to target consumers with relevant content at the right time through the right channel. But that practice is sometimes built on data collection practices that invade individuals’ privacy and potentially threaten democratic values.
Dr Christine Bailey, veteran of technology marketing for companies such as Hewlett Packard and Cisco, currently CMO of Icelandic payment solutions company Valitor and recently ranked B2B Marketing’s #1 woman in Martech, explores this dichotomy every day. She is a well-known speaker and thought leader on the topic of customer insight, having published a doctorate in 2008 and currently authoring a book.
Join Christine as she shares her insights with the Marketing and Communications Center Distinguished Principal Fellow, CEO of JEM, and Publisher of Biznology on the following:
- How will personalized marketing change in the face of data privacy scandals?
- How can companies collect consumers’ data ethically and in compliance with new data privacy regulations?
- What have we learned from the Cambridge Analytica scandal and how has it affected digital ad buying?
- What can we expect in terms of the increasing regulation of data collection?
Who Should Attend: Those with the following job functions or titles – Chief Marketing Officer, Chief Communications Officer, Corporate Communications Manager, marketing managers, VP and Directors of Ethics and Compliance, Chief Digital Officer or VPs and digital directors, Chief Data Officer, Chief Privacy Officer, Chief Legal Officer, General Counsel, Risk Management or Innovation Executives