Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.Donate
Beyond COVID-19: John Chambers and Hampton Bridwell on Brand as the Ultimate Leadership Tool
JULY 22, 2020
Many industries recently faced dramatic headwinds while others rose to newfound dominance. The 2020 Report on the 100 Most Powerful Brands, released by Tenet Partners, discusses the "Rise of the Essential Brand" and the need for corporations to start using their brand as a leadership tool.
Join Tenet Partners CEO Hampton Bridwell and former CEO of Cisco John Chambers as they speak with both our CEO Steve Odland and CMO Chiqui Cartagena and dive deeper into how brands have been impacted by the pandemic.
This program will explore:
- Who are the winners and losers in the pandemic - and why
- How can brands seize their opportunity in times of crisis
- The importance of brand valuations and measuring intangibles
- How investing in brand communications is important and how to best track your marketing ROI
Who Should Attend: CEO, CMO, CCO, CFO's, Media companies as well as anyone involved in brand valuation and marketing