Marketing & Communications Center Chat: Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen

Welcome

Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). How can marketers help their companies spot disruptions and harness the opportunities they present? 

Author and Columbia Business School Professor Rita McGrath will join Marketing Institute Leader JP Kuehlwein to discuss how these inflection points, which seemingly come out of the blue, can actually be predicted by looking around the corner.  

Join this webcast to learn:

• What is an inflection point in business and why do marketers need to know about them?
• How can marketing leaders spot inflection points in business and gain competitive advantage?
• What are the right strategies and tools that smart businesses can use to spot inflection points?

Who Should Attend: Marketing, branding, and communications executives who want to understand how to predict how the companies and markets will change.