Marketing & Communications Watch: Where are CMOs, Agencies and Brand Building headed in this digital world?

Welcome

Does branding still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity?

Hear from Ivan Pollard, Chief Marketing Officer of General Mills, as he answers these questions and many more! Tune in to hear Ivan’s position on whether the role of the CMO is evolving, should the “FANGS” (Facebook, Amazon, Netflix, and Google) be disbanded, and what are the essential ingredients for ensuring long-term brand success.

Led by JP Kuehlwein, Principal at Ueber-Brands and Marketing Institute Leader at The Conference Board, join us for this fascinating discussion and discover Ivan's unique outlook on the future of the marketing function.