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Marketing and Communications Watch: Boosting Brand Strength
MARCH 05, 2020
How can one assess the "strength" of a brand’s equity across time, categories, geographies, social media, and, even more inestimable, in people’s minds?
Michael Sussman, CEO at Brand Asset Valuator (BAV) and his team, has spent decades focused on these very questions, accumulating some ten billion data points on over 55 thousand brands across the world, tracking their equity strength and correlating this information to financial and market performance, as well as the brand’s position in the social media world.
Join BAV leaders as they offer their insights on the following:
- How do I determine if a brand has a strong equity;
- What are ways to heighten a brand’s relevance or esteem;
- How a brand's equity can be correlated to its social media activity; and
- Where to get started
Who Should Attend: Communications professionals, including brand builders, product developers, social media managers, and marketing, digital and e-commerce leaders