Marketing & Communications Watch: Tracking Changes in Shopping Behavior and Brand Equity in times of COVID-19

The U.S. consumer’s grocery shopping experience is no longer business as usual. Fewer trips, bigger baskets, stock-outs, and forced trials have completely reshuffled CPG brand loyalty. With states opening back up on different schedules, consumer needs and purchase behavior are continuing to shift.

By attending this webcast, participants will be able to answer the following critical questions:

  • How has grocery shopping in the U.S. changed over the past three months?
  • How is shifting consumer behavior impacting brands in the short- and long-term?
  • What can brands do to support future growth?

Join Leslie Wood, Chief Research Officer at NCSolutions, to find out the answer to these questions and more.

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Leslie Wood, Ph.D. Jake Beniflah, Ph.D. Chiqui Cartagena
Marketing & Communications Watch: Tracking Changes in Shopping Behavior and Brand Equity in times of COVID-19
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MARKETING & COMMUNICATIONS WATCH

Marketing & Communications Watch: Tracking Changes in Shopping Behavior and Brand Equity in times of COVID-19

JUNE 18, 2020

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The U.S. consumer’s grocery shopping experience is no longer business as usual. Fewer trips, bigger baskets, stock-outs, and forced trials have completely reshuffled CPG brand loyalty. With states opening back up on different schedules, consumer needs and purchase behavior are continuing to shift.

By attending this webcast, participants will be able to answer the following critical questions:

  • How has grocery shopping in the U.S. changed over the past three months?
  • How is shifting consumer behavior impacting brands in the short- and long-term?
  • What can brands do to support future growth?

Join Leslie Wood, Chief Research Officer at NCSolutions, to find out the answer to these questions and more.

Speakers

Leslie Wood, Ph.D.

Chief Research Officer
NCSolutions, Inc.

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Jake Beniflah, Ph.D.

Senior Fellow, Marketing & Communications Center
The Conference Board

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Chiqui Cartagena (Moderator)

Former Chief Marketing Officer & Center Leader, Ma…
The Conference Board

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