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CMO Perspectives on the Long-Term Impact of COVID-19
SEPTEMBER 21, 2020
Join us to discuss select findings from our midyear C-Suite Challenge™ 2020 survey on the COVID-19 economic recovery and the pandemic’s lasting effects on companies and society. We’ll focus on the views of chief marketing officers, chief communications officers, and executives in related roles—also contrasting them with the perspectives of CEOs, CFOs, and human capital executives.
By attending this webcast, viewers will be able to answer the following questions:
- Why are CMOs/CCOs less confident than CEOs regarding their company’s recovery?
- Why do CMOs see—more so than their C-suite peers—creative collaboration, agility, and online training as a lasting impact of COVID-19, while also being less likely to envision permanent remote work and flexible work schedules?
- Are CMOs overly optimistic in believing people will become more open to sharing data as a result of the health tracking caused by the pandemic?
- How much do CMOs envision more focus on societal topics such as climate change and corporate purpose as a long-term outcome of the pandemic?
Who Should Attend: Anyone in roles focused on marketing, communications, customers, employees, consumer insights, strategy, sustainability, and innovation.