Support our nonpartisan, nonprofit research and insights that help leaders address societal challenges.Donate
Corporate Purpose: Does doing the right thing pay?
OCTOBER 23, 2019
Recently, the Business Roundtable (a body representing US big businesses) surprisingly announced a change of heart about what companies are for. They advocated that firms should consider how they serve stakeholders, as well as shareholders. This is widely known as the crafting of a “purpose” for an organization—defining what a business delivers to wider society, not just investors.
Where do European businesses stand on this issue? How can businesses not only ensure their ESG (environmental, social, and governance) policies are adhered to but align with their strategy and purpose to be a successful, trusted, and well-regarded 21st-century corporation?
In this webcast we will look at both the governance and strategy issues associated with business purpose. Ultimately, does doing the right thing pay?
Key learnings the audience will take away:
- What direction is European business heading in adopting a business purpose?
- What are the key drivers behind the shift to business purpose?
- How can the board play a key role in ensuring compliance is adhered to, while also ensuring the business is being more than just a good corporate citizen?