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6 October, 2017
Rita Shor, Program Director, explains all in this video.
A brand is more than a name; it’s often a company’s single greatest asset. As executives charged with brand stewardship, we discuss externals that affect our brands – political and media trends, efficiency frameworks like Six Sigma, and market shakeups – while sharing the latest wisdom on brand management.
For more information, click here.
Rita Shor is co-leader of the Innovation and Digital Transformation Institute, program director for the Product and Service Development Council, and co-directs the Innovation and Applied Innovation Councils at The Conference Board.