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30 October, 2018
Mary Lee Sachs, Program Director, explains all in this video.
The CMO is arguably the least understood executive in the C-suite by both the outside world and internal audiences. Job specifications vary widely – much more than for other C-suite executives. And yet, while marketing may be the least understood business function, everyone thinks they are a good marketer.
Our attention will focus on marketing challenges in business transformation, including growth, brand and reputation management, creativity, change management, and talent engagement. These business needs will drive our research, collaboration and application.
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MaryLee Sachs is the Program Director for The Conference Board Council for CMOs. MaryLee has over 25 years of experience in integrated marketing in the international arena, and is the Founder and CEO of BrandPie Inc which she launched in 2014 as the sister firm to London-based BrandPie Ltd; a bra...Full Bio