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30 October, 2018
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Copy LinkMary Lee Sachs, Program Director, explains all in this video.
The CMO is arguably the least understood executive in the C-suite by both the outside world and internal audiences. Job specifications vary widely – much more than for other C-suite executives. And yet, while marketing may be the least understood business function, everyone thinks they are a good marketer.
Our attention will focus on marketing challenges in business transformation, including growth, brand and reputation management, creativity, change management, and talent engagement. These business needs will drive our research, collaboration and application.
For more information, click here.
