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03 May, 2019
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Copy LinkDebra Kassarjian, Program Director, explains all in this video.
A brand is more than a name; it’s often a company’s single greatest asset. As executives charged with brand stewardship, we discuss externals that affect our brands – political and media trends, efficiency frameworks like Six Sigma, and market shakeups – while sharing the latest wisdom on brand management.
For more information, click here.
