Loading...
Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead ® including webcasts, publications, data and analysis, plus discounts to conferences and events.
26 June, 2019
Email
Linkedin
Facebook
X
Copy LinkCorporate communicators are increasingly becoming trusted advisers to executives—steadily gaining recognition and leverage among enlightened leaders. With this reality, demands on communications professionals are running high. We’re being pulled in many directions by executives, employees, the media, and the public.
The best brand journalism is refined, topical, sometimes even brazen. Emotional, too. It sits on the same side of the table as its audience, mainlining meaningful data and ideas to a public that decides a company’s success.
Inside a company, brand journalism flexes different communication muscles from the ones used in traditional corporate communication practices. But which ones, and how to develop them? This workshop is a small-group interactive experience with corporate practitioners who have forged successful brand journalism programs.
Thank you for signing up. You will now receive CEO Insights for What's Ahead every Wednesday morning. You can unsubscribe at any time or manage your preferences to receive more content from The Conference Board.
Important: Your Membership subscription payment is past due. We have not yet received your Membership payment. Please click the button below to pay your invoice.
Pay InvoiceExplore the Impact of AI on Your Business