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16 October, 2018
Anne Greer, Program Director, explains all in this video.
While the world has changed tremendously since this council’s inception in 1946, the basic concerns of marketing research have remained the same: we want to gain insight into the behavior of consumers, and we need to evaluate the effectiveness of our marketing activities. At council meetings we share best practices on data collection, analytics, and other aspects of marketing research. Between meetings, we often assist each other with timely and practical advice.
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Anne Greer began working with The Conference Board in 2012. Along with Rita Shor, she directs the annual Innovation Master Class, designed for advanced learned among Fortune 500 executives responsible for leading innovation in their companies. She is Co-Program Director fo...Full Bio