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Communications Webcasts On Demand

Forecasting Packaged Goods Demand and Managing Supply in times of COVID-19

April 30, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

The current health crisis has caused a rush on essential items. But which items are considered essential and how long with this rush last? Join JP Kuehlwein as he sits down with Dr. James Richardson to help address some of the critical questions now faced by suppliers and retailers alike. 

How To Sustain The Focus On Customer Experience In Good AND Challenging Times

April 23, 2020 03:00 PM CET [15:00] (Brussels), 09:00 AM ET [09:00] (New York) | Special Webcast

Join us for this webcast as global Customer Experience Specialist, Ian Golding, explains how to sustain an organisation’s focus on customer experience to enable the delivery of sustainable growth. 

How COVID-19 Might Impact Consumers' Attitudes about Sustainability

April 22, 2020 10:00 AM ET [10:00] (New York) | Special Webcast

Hear from executives in the consumer goods and services businesses about the role sustainability plays for consumers in the age of the COVID-19 health and economic crisis, how health plays into that, how this might be different from before the virus outbreak, and how companies are responding. 

Beyond the Metrics: Creating Meaningful Engagement Through Communication

April 16, 2020 11:00 AM ET [11:00] (New York) | Special Webcast

Have you been spending time and money on surveys to engage your workforce to no avail? Are you trying to communicate critical and timely information to dispersed workforces in times of crisis? Learn how to take on these challenges, from everyday engagement struggles to unique crisis obstacles like showing care during the COVID-19 pandemic. 

A Conversation With Jim Stengel, Former Global Marketing Officer at Procter & Gamble

April 02, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Join JP Kuehlwein, our Marketing Institute Leader, as he sits down with Jim Stengel, marketing influencer and former Global Marketing Officer at Procter & Gamble. 

Window On COVID-19 (the Novel Coronavirus) Part II

March 25, 2020 12:00 PM ET [12:00] (New York) | Window On

As we are heading into a new phase of the global spreading of the COVID-19 crisis, what are the implications for the US and global economy and business? Join this Window On webcast to hear from experts and business leaders about how to prepare for scenarios during and beyond the COVID-19 crisis. 

Boosting Brand Strength: How to benchmark and strengthen brand equity

March 05, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

How can one assess the ‘strength’ of a brand’s equity? Join Michael Sussman, CEO at Brand Asset Valuator (BAV), as he seeks to answer this and other questions to help viewers find the right strategies to build one's brand's relevance and esteem.

Window On the COVID-19 (Novel Coronavirus) Crisis and Its Implications for Business

February 26, 2020 12:00 PM ET [12:00] (New York) | Window On

The World Health Organization has declared the novel coronavirus outbreak an international public health emergency, acknowledging that the virus now represents a risk beyond China. So what are the implications for global businesses? 

Shareholder Activism: A Look Ahead

February 25, 2020 12:00 PM ET [12:00] (New York) | Governance Watch

What are the latest trends in shareholder activism and how can companies prepare for the future? Join Paul Washington, Executive Director of The Conference Board ESG Center, as he hosts a panel of legal, communications, and investment banking experts who discuss the trends companies need to be prepared for.

A Conversation with Ivan Pollard, Chief Marketing Officer at General Mills

February 21, 2020 11:00 AM ET [11:00] (New York) | Marketing and Communications Watch

Do Brands still matter? Is retail dead? When does a company need a CMO? Who is bringing back the magic of creativity? If you want to better understand People, Brands and the future of marketing, tune into this amazing webcast with Ivan Pollard, CMO Of General Mills.

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