February 26, 2020 12:00 PM ET [12:00] (New York) | Window On
The World Health Organization has declared the novel coronavirus outbreak an international public health emergency, acknowledging that the virus now represents a risk beyond China. So what are the implications for global businesses? CPE credit available
March 05, 2020 11:00 AM ET [11:00] (New York) | Marketing & Communications Watch
How can one assess the ‘strength’ of a brand’s equity? Join Michael Sussman, CEO at Brand Asset Valuator (BAV), as he seeks to answer this and other questions to help viewers find the right strategies to build one's brand's relevance and esteem.