Marketing Briefs
Paine, Katie
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A New Organizational Chart: Reinventing Communications for the Digital Age
April 26 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)Why is it that so many organizations isolate communications from customers, the people that ultimately make money for the organization? This has bugged me for years, and now it’s bugging CEOs as well. The Conference Board just released a great study called The C-Suite Challenge 2018: Reinventing the Organization for the Digital Age. There are some fascinating nuggets in there…
Parkinson, Alex
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The Brutal Truth about Social Media, Influencers & Ad Agencies
October 17 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)Are ad agencies being fooled by online media and wasting big clients’ money? Bob Hoffman, Chief Aggravation Officer of Type A Group and a well-known industry disrupter, thinks so. He cites numerous scandals and revelations about corruption, fraud, and lies in the online advertising ecosystem as evidence. Join us for our October Marketing & Communications Center Chat webcast.
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Influencers Podcast: Mayo Clinic's Response to Sensationalized Story
March 25 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)How would you react if CNN ran a sensational, one-sided story about your organization? When this happened to the Mayo Clinic in 2018, their response was swift and multi-pronged. Amy Davis, head of communications at Mayo, tells the story and offers crisis management advice, starting with this: First, focus on your employees to make sure they feel supported.
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What Executives Think About Data Privacy, Security, and Regulation
March 22 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)In the face of data privacy compliance, do you take the easy route and do the bare minimum, or do you innovate? New research from The Conference Board Marketing and Communications Center has found that while 58 percent of the US marketing, tech, and compliance executives we surveyed agreed that regulatory compliance offers an opportunity for innovation, most haven’t yet taken the next step to actually turning customer privacy concerns into a competitive advantage.
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Off the Shelf Podcast: Diversity in Public Relations and Corporate Communications
March 08 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)If an industry reported in 2017 that it was 81 percent Caucasian, would you say there’s a problem? The public relations and corporate communications industry says yes and it's fighting to improve those numbers. This interview with Joe Cohen, Chief Communications Officer, Axis Capital and President, PRSA Foundation, and Judith Harrison, SVP of Diversity and Inclusion at Weber Shandwick, dives into a new book, Diverse Voices: Profiles in Leadership.
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Will AI Regulation Stifle Potential for Social Good?
January 03 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)Artificial intelligence (AI) could help to address significant societal challenges, including those identified in the United Nations Sustainable Development Goals (SDGs). For organizations that seek to use such technology for social good, an understanding of the existing use cases and potential for social impact should be considered within the context of a heightened regulatory framework that might stifle successes.
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Q&A with Bryan Iams: PPG’s “Colorful Communities” Exemplifies Focused Corporate Philanthropy
September 04 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)PPG is a global supplier of paints, coatings and specialty materials. Its signature community program, Colorful Communities, is a ten-year commitment to bring the company’s paint and brushes, passion, and colorful commitment to the entire PPG footprint. In this Q&A, Bryan Iams, PPG vice president of corporate communications, marketing, and government and community affairs, discusses the company’s highly focused approach to corporate philanthropy.
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Excellence in New Communications Awards Winner: The American Society of Plant Biologists (ASPB)
August 23 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)The 2018 Excellence in New Communications Awards were presented at a dinner and gala in New York City in June. The full case studies are published in the latest SNCR 2020 paper. Here, we feature the winning case study from The American Society of Plant Biologists (ASPB).
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Excellence in New Communications Awards Winner: AMN Healthcare
August 09 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)The 2018 Excellence in New Communications Awards were presented at a dinner and gala in New York City in June. The full case studies are published in the latest SNCR 2020 paper, which you can download for free. Below, we feature the winning case study from AMN Healthcare.
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2018 Excellence in New Communications Awards: Winning Case Studies
June 19 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Comments (0)As the Society for New Communications Research of The Conference Board (SNCR) prepares for its annual dinner and gala celebrating the 2018 Excellence in New Communications Awards, we’re happy to share this year’s winning case studies in a special edition of "SNCR 2020: Exploring New Communications Tools and Technologies."