Marketing Briefs
Marketing & Communications Brief
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DPR and CCPA: Managing your data privacy strategy in a new era of digital regulation
February 26 | Susan Stewart, Senior Publishing Writer | Comments (0)New privacy regulations are dramatically changing the atmosphere around business data and communications. What was once a mad rush to leverage consumer data is becoming a panicked effort to ensure security and maintain consumer trust.
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Do You Know Your Business Transformation Story?
February 12 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)Organizations are at a critical juncture as they try to balance long-term vision with short-term performance. The key to making this balance work is delivering thoughtful, consistent, and clear communications to employees, customers, and partners.
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Internal Communication and the Licence to Operate
February 07 | Lise Michaud, Founder, IC Kollectif | Comments (0)internal communication professionals need to do a better job of demonstrating their value to senior leadership. To be considered trusted advisers and counselors by executives and senior leaders, internal communication professionals should, among other things, assess and measure their value, bring unique insights, and better understand the financial metrics used by business leaders.
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Eight Years Later, What Did We Learn from Watson Winning Jeopardy?
January 16 | Mike Moran, Chief Product Officer, SoloSegment | Comments (0)Artificial intelligence (AI) is seen by some as a magic solution to every business problem, by others as ineffective. IBM’s computer Watson may have won “Jeopardy!” (magic!) but Watson made some ridiculous errors (ineffective!). The IBM computer didn’t understand puns or irony. Humans do. AI is neither magic nor ineffective; it’s a technology that can augment human judgment not replace it. Understanding the strengths and limits of AI helps companies to implement it wisely.
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Why Community Engagement is Imperative for AI Success
January 10 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)Collaboration between humans and machines can make our online communities much more vibrant and relevant. Companies looking to understand and engage with customers through online communities need to consider how artificial intelligence and human collaboration can be used together to augment understanding of data and advance know-how.
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Mayo Clinic Communications: Investing in our Talent
December 11 | Amy Davis, Division Chair, Communications, Mayo Clinic | Comments (0)As strategic consultants to senior leaders, communicators play a critical role in driving outcomes, which makes it important for communications teams to develop robust employee development plans that suit the needs of the organization. Mayo Clinic begins with identifying accountabilities, establishes required competencies at each level, and tracks career progression tailored to individual employees’ own goals.
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Making Intangibles Tangible—Linking Corporate Attributes to Market Cap
December 05 | Dr. James Gregory, Senior Fellow, The Conference Board | Comments (0)An organization’s culture of innovation can be a robust predictor of financial performance, which highlights the importance to companies of measuring intangible assets. With intangible assets growing exponentially as a component of enterprise value, it is unproductive to allow them to go unmanaged.
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The Next Level: The Business Value of Good Internal Communication
November 20 | Lise Michaud, Founder, IC Kollectif | Comments (0)Until there is a strong line of sight between internal communication and business results, internal communication will continue to be seen primarily as a support function, not a management function. The internal and external communication functions may be converging, but both disciplines appear to remain distinct for now. However, tighter alignment between internal and external functions will improve reputation and brand.
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Four Quick Tips for Measuring Events and Experiential Marketing
November 14 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)Too many events and experiential marketing campaigns are conducted without measurement designed into them and funded from the beginning, leading to misunderstanding of results. Budget for measurement doesn't have to be expensive, but it does need to be included, because leadership will also want to know the cost effectiveness of your results.
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Is AI Coming for Your Job?
November 07 | Mike Moran, Chief Product Officer, SoloSegment | Comments (0)As artificial Intelligence (AI) has emerged in the last three decades, the effect on employment has not matched the public's fears. AI will be one of the transformative technologies of the next decade, but it will not be the only technology transforming our world. Predicting AI’s effects in a vacuum won’t get us anywhere. Companies and their employees need to make sure they can execute on the opportunities presented by AI and other technologies. That’s how to avoid obsolescence.