Marketing Briefs

A strong culture of innovation can energize and enable a company’s innovation performance. In turn, continuous innovation keeps a brand relevant and refreshed during periods of intensifying competition and frequent market disruptions.

Which professions are likely to survive the onslaught of artificial intelligence and other technological advancements? If internal communications wasn't in your answer, you need to realize what you're missing.

Is the newspaper industry "toast," as Warren Buffet has said? Local news stands to suffer the most if so, given that it was the unique province of local newspapers. But that might present an opportunity for companies to take up the cause of local reporting.

PPG is a global supplier of paints, coatings and specialty materials. Its signature community program, Colorful Communities, is a ten-year commitment to bring the company’s paint and brushes, passion, and colorful commitment to the entire PPG footprint. In this Q&A, Bryan Iams, PPG vice president of corporate communications, marketing, and government and community affairs, discusses the company’s highly focused approach to corporate philanthropy.

Key insights from our recent roundtable, What’s the Latest on AI in Communications?, held in partnership with Takeda Pharmaceuticals.

Takeaways from a Marketing & Communications Center roundtable on marketing investments.

8 key takeaways from our Marketing & Communications Center roundtable exploring the C-Suite Outlook 2024 survey results

If global health is being reshaped by technologies such as wearables, artificial intelligence and blockchain, then data—and lots of it—is fueling this transformation. But patient fears about privacy and misuse of data, potentially influenced by the Facebook data breach, threatens to slow the development and uptake of digital health innovations.

My first trend update of the year focuses on the fast-growing cryptocurrency market. As of today the market is worth more than $700 billion USD. The most famous cryptocurrency is, of course, Bitcoin, but there have always been others—and they are starting to gain prominence and (slowly) entering the world of health, medicine and wellness.

Over the past three years, a rapidly increasing percentage of Fortune 500 companies have begun using Instagram to reach a younger audience adept at visual storytelling. Although LinkedIn, Facebook, and Twitter dominate in terms of active accounts among the Fortune 500, Instagram and fellow visual platform YouTube have moved quickly to occupy the rest of the top five. Companies need to be active on a range of social media technologies that includes visual platforms.