Marketing Briefs
Labor Markets Brief
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From appliance repair to amusement parks, which goods and services will see the biggest drop in business?
April 27 | Frank Steemers, Former Senior Economist, The Conference Board | Comments (0)Some of the catastrophic economic and labor market statistics from recent weeks are actually not that important. The bigger question is what happens when the economy opens. While businesses will reopen and millions will return to work, recovery is unlikely to be complete for quite a while. We discuss which consumption categories will see the biggest drop in business during the (slow) recovery.
Marketing & Communications Brief
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AI for Marketing and Communications: Insights from PwC
July 24 | Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board | Comments (0)In today's rapidly evolving tech landscape, artificial intelligence (AI) is no longer a futuristic concept but a present-day reality.
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Companies Cannot Afford to Lag Behind on Implementing AI
May 08 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)Key insights from our recent roundtable, What’s the Latest on AI in Communications?, held in partnership with Takeda Pharmaceuticals.
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125+ capabilities are needed for a modern marketing team
April 15 | Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board | Comments (0)Why we are seeing a fractionalization of marketing and the gradual disappearance of the title ‘Chief Marketing Officer’.
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Marketing Investments During Uncertain Times
February 29 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)Takeaways from a Marketing & Communications Center roundtable on marketing investments.
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Marketing & Comms Focus on Relevant Metrics & Productivity
January 24 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)8 key takeaways from our Marketing & Communications Center roundtable exploring the C-Suite Outlook 2024 survey results
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First Impressions and Empathy Are Key in Customer Experience
December 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)12 key takeaways from our 2023 Ultimate CX Conference—Today We Are All a CXO
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Happy, Well-Staffed Teams Might Translate to Happy Customers
December 18 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)American customer satisfaction started a notable turnaround from its record low in Q2 2022 after a gradual decline since late 2018.
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Meet America’s Most Valuable Consumer: Her Name Is HENRY
December 16 | Pamela N. Danziger, Founder, Unity Marketing | Comments (0)While the US is suffering the health and economic impact of the COVID-19 crisis, retailers’ silver lining is targeting the affluent segment through customer experience and value.
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Building Brand Value During a Crisis
October 15 | Tim Powell, President, President of The Knowledge Agency® | Comments (0)The crises seem to come faster all the time. During the first two quarters of 2020, we went directly from a crisis about the global Covid-19 pandemic, to a crisis about the resulting sharp economic slowdown, to the Back Lives Matter protests following the death of George Floyd at the hands of the Minneapolis police.
