Marketing Briefs

Changing some data practices, ahead of regulation, and giving consumers more control over how their personal information is shared will ultimately build long-term trust.

With all the positive economic indicators, consumer facing businesses are asking some important questions: How is this sunny picture reflected in the actual near-term spending decisions of US consumers? And looking ahead, is consumer spending more likely to be the fuel that keeps a soaring US economy aloft—or the drag that is going to bring it back down?

Artificial intelligence (AI) could help to address significant societal challenges, including those identified in the United Nations Sustainable Development Goals (SDGs). For organizations that seek to use such technology for social good, an understanding of the existing use cases and potential for social impact should be considered within the context of a heightened regulatory framework that might stifle successes.

PPG is a global supplier of paints, coatings and specialty materials. Its signature community program, Colorful Communities, is a ten-year commitment to bring the company’s paint and brushes, passion, and colorful commitment to the entire PPG footprint. In this Q&A, Bryan Iams, PPG vice president of corporate communications, marketing, and government and community affairs, discusses the company’s highly focused approach to corporate philanthropy.

There are many and varied definitions of the word innovation. The word often conjures up visions of scientists in white lab coats holding clipboards, but the most successful innovations that drive business results are often small and incremental cultural innovations rather than dramatic large-scale R&D endeavors.

Some of the catastrophic economic and labor market statistics from recent weeks are actually not that important. The bigger question is what happens when the economy opens. While businesses will reopen and millions will return to work, recovery is unlikely to be complete for quite a while. We discuss which consumption categories will see the biggest drop in business during the (slow) recovery.