Communications Briefs
Marketing & Communications Brief
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125+ capabilities are needed for a modern marketing team
April 15 | Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board | Comments (0)Why we are seeing a fractionalization of marketing and the gradual disappearance of the title ‘Chief Marketing Officer’.
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Marketing Investments During Uncertain Times
February 29 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)Takeaways from a Marketing & Communications Center roundtable on marketing investments.
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Crisis Comms Job Profile: Connected, Diplomatic & AI-Skilled
February 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Crisis Communications are now “mixternal” and require networking, psychology, and AI. See takeaways from a Marketing & Communications Center roundtable.
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Crisis Communications: From Firefighting to Fireproofing
February 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)Crisis Communications are changing. See top takeaways from a Marketing & Communications Center Roundtable.
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Marketing & Comms Focus on Relevant Metrics & Productivity
January 24 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)8 key takeaways from our Marketing & Communications Center roundtable exploring the C-Suite Outlook 2024 survey results
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First Impressions and Empathy Are Key in Customer Experience
December 22 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)12 key takeaways from our 2023 Ultimate CX Conference—Today We Are All a CXO
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Happy, Well-Staffed Teams Might Translate to Happy Customers
December 18 | Denise Dahlhoff, PhD, Director, Marketing & Communications Research, The Conference Board | Comments (0)American customer satisfaction started a notable turnaround from its record low in Q2 2022 after a gradual decline since late 2018.
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Meet America’s Most Valuable Consumer: Her Name Is HENRY
December 16 | Pamela N. Danziger, Founder, Unity Marketing | Comments (0)While the US is suffering the health and economic impact of the COVID-19 crisis, retailers’ silver lining is targeting the affluent segment through customer experience and value.
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Building Brand Value During a Crisis
October 15 | Tim Powell, President, President of The Knowledge Agency® | Comments (0)The crises seem to come faster all the time. During the first two quarters of 2020, we went directly from a crisis about the global Covid-19 pandemic, to a crisis about the resulting sharp economic slowdown, to the Back Lives Matter protests following the death of George Floyd at the hands of the Minneapolis police.
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Supporting Remote Work Behind Those Virtual Backgrounds
June 16 | Keri K. Stephens, Associate Professor in Organizational Communication Technology, The University of Texas at Austin | Comments (0)COVID-19 has radically changed how people around the globe conduct their work. While some workers have returned to their places of work, every day more organizations announce they are asking employees to continue working from home. For many workers, remote work may become a standard, at least for the next several years. Some people are thrilled with no commutes, wearing pajama pants, and having no colleagues drop in to chat for what can become an extended time. But, I invite you, especially if y