Communications Briefs
Consumer Dynamics Brief
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Can consumer spending keep pace with a torrid US economy?
August 20 | Brian Schaitkin, Former Senior Economist, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | John Forsyth, Consumer Dynamics Leader, M&C Center, The Conference Board | Comments (0)With all the positive economic indicators, consumer facing businesses are asking some important questions: How is this sunny picture reflected in the actual near-term spending decisions of US consumers? And looking ahead, is consumer spending more likely to be the fuel that keeps a soaring US economy aloft—or the drag that is going to bring it back down?
Corporate Citizenship & Philanthropy Brief
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Q&A with Bryan Iams: PPG’s “Colorful Communities” Exemplifies Focused Corporate Philanthropy
September 04 | Alex Parkinson, Former Communications Institute Co-Leader, The Conference Board | Bryan Iams, Vice President, Corporate and Government Affairs, PPG | Comments (0)PPG is a global supplier of paints, coatings and specialty materials. Its signature community program, Colorful Communities, is a ten-year commitment to bring the company’s paint and brushes, passion, and colorful commitment to the entire PPG footprint. In this Q&A, Bryan Iams, PPG vice president of corporate communications, marketing, and government and community affairs, discusses the company’s highly focused approach to corporate philanthropy.
Environmental, Social & Governance Brief
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Why Company Directors Should Use Social Media
September 08 | Elizabeth Richards, Head of Corporate Governance, The Institute of Chartered Accountants in England and Wales (ICAEW) | Comments (0)In its most recent Connect and Reflect report, “Why Company Directors Should Use Social Media,” The Institute of Chartered Accountants in England and Wales (ICAEW) describes the benefits of social media for directors and offers practical guidance about how to make a start.
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Nick Morgan on How to Connect with People in a Virtual World
July 18 | | Comments (0)Join communication expert Nick Morgan as he discusses his new book, Can You Hear Me?: How to Connect with People in a Virtual World, which outlines five big problems with virtual communication and offers entrepreneurs, business professionals, and managers a clear path forward for helping us connect better with others in a more virtual world.
Innovation & Digital Transformation
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A Culture of Innovation Drives Corporate Value
July 20 | Dr. James Gregory, Senior Fellow, The Conference Board | Comments (0)There are many and varied definitions of the word innovation. The word often conjures up visions of scientists in white lab coats holding clipboards, but the most successful innovations that drive business results are often small and incremental cultural innovations rather than dramatic large-scale R&D endeavors.
Marketing & Communications Brief
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AI for Marketing and Communications: Insights from PwC
July 24 | Ivan Pollard, Center Leader, Marketing & Communications, The Conference Board | Comments (0)In today's rapidly evolving tech landscape, artificial intelligence (AI) is no longer a futuristic concept but a present-day reality.
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Companies Cannot Afford to Lag Behind on Implementing AI
May 08 | Meenakshi Janardhanan, Research Associate, Marketing & Communications, The Conference Board | Comments (0)Key insights from our recent roundtable, What’s the Latest on AI in Communications?, held in partnership with Takeda Pharmaceuticals.