What's Really Going on with American Consumers?
July 22 | Steve Odland, President and CEO, The Conference Board, Inc. | Denise Dahlhoff, PhD, Senior Researcher, Consumer Research, The Conference Board | Comments (0)
Too many retailers are shutting down: 2019 just hit its halfway point, but already the number of planned retail store closings has exceeded the total for all of 2018.
Why India Presents a Big, Long-Term Opportunity for Apple’s iPhones
May 07 | Denise Dahlhoff, PhD, Senior Researcher, Consumer Research, The Conference Board | Comments (0)
Apple supplier Foxconn’s initiative to produce high-end iPhones in India opens new doors for Apple to use India as an export hub, including to the U.S., and also gives Apple better access to one of the world’s fastest-growing economies—and mobile phone markets. Indian consumers have felt very optimistic economically, and technology is a popular category for spending disposable income, as data from the Conference Board Global Consumer Confidence Index shows.
Overall Social Media Use among Inc. 500 Companies Declined in 2018
February 19 | Nora Ganim Barnes, Chancellor, Professor of Marketing, Director, Center for Marketing Research, University of Massachusetts Dartmouth | Comments (0)
The relationship between business and social media is changing, starting with a decline in social media use among some platforms over the past year. While more companies are implementing formal social media plans, they're also beginning to reevaluate social media in business as concern grows over negative online attacks, data privacy, and whether social media efforts are providing ROI. They are also considering paid social media platforms since the benefits offered by free ones have plateaued.
The Top Five Things I Learned at the 2018 Lisboa Web Summit
February 13 | John Metselaar, Program Director and Senior Fellow, The Conference Board | Comments (0)
"Save the web: technology should serve humanity, not undermine its core values and institutions" is just one of John Metselaar's takeaways from this year's Lisbon Web Summit. As more than half the world's population becomes digitally connected, industry, governments, citizens and academia need to work together to keep the "digital peace."
Partnering for Disaster Preparedness in Chile
February 12 | Lars Battle, Senior Editorial Coordinator, PYXERA Global | Comments (0)
The term “natural disaster” is a misnomer. Natural ecosystems often require disturbances such as fires and floods to remain healthy. They have an inherent resilience to the occasional battering. Crises created by destructive natural events might be more aptly referred to as “social disasters,” because of the toll of life and economic damage left in their wake. Framing such events as social disasters places them in a different light, shifting the burden on all sectors of society to proactively ma
Do You Know Your Business Transformation Story?
February 12 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Organizations are at a critical juncture as they try to balance long-term vision with short-term performance. The key to making this balance work is delivering thoughtful, consistent, and clear communications to employees, customers, and partners.
Internal Communication and the Licence to Operate
February 07 | Lise Michaud, Founder, IC Kollectif | Comments (0)
internal communication professionals need to do a better job of demonstrating their value to senior leadership. To be considered trusted advisers and counselors by executives and senior leaders, internal communication professionals should, among other things, assess and measure their value, bring unique insights, and better understand the financial metrics used by business leaders.
The Conference Board Launches Expanded Benchmarking Project on Corporate Citizenship
February 07 | Alex Parkinson, Communications Institute Co-Leader, The Conference Board | Comments (0)
The Conference Board has launched an expanded initiative to track and benchmark societal investments, and their resulting impact, extending the organization’s 75 years of leadership in corporate citizenship research.
A Case Study in Vitality: How John Hancock Improved Consumer Engagement in Life Insurance
December 10 | John Forsyth, Leader of the Consumer Dynamics Institute, The Conference Board | Comments (0)
How do you make life insurance fun and engaging for consumers? Brooks Tingle, President and CEO of John Hancock Insurance, spoke at the recent Customer Experience Conference on how John Hancock uses technology and consumer insights to enhance and innovate the customer experience in life insurance.