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Driving Revenue Growth through Sustainable Products and Services: Strategic Overview
June 2015 | Publication
Corporate sustainability initiatives, sometimes perceived as expensive and isolated “nice-to-haves,” can be much more, according to our study of trailblazers in the field. When incorporated into strategic planning and supported by R&D spending, a sustainable product portfolio can engage customers, attract investors, drive innovation, and dramatically accelerate the pace of growth. This report examines the extent to which sustainability is providing business opportunities and driving both top-line and bottom-line growth. We look at IBM’s Smarter Planet, Kimberly-Clark’s ecoLOGICAL portfolio, and 10 other companies’ successful sustainability portfolios.