Business Scenario Program

Intelligence for mapping sustainable growth strategies

With our deep knowledge of the global economy, financial markets, consumer behavior, labor markets, productivity, and innovation, we can identify the underlying drivers of change and the uncertainties that come with them. Our insights will help you test corporate strategies across a range of scenarios, including those unique to your organization’s business environmnent.

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Highlights

The Annual Brand Conference

09 - 10 June, 2016 (New York, NY)

Standing Out in a Crowd

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China CEO Council Session Report - Masters vs. Markets

January 2016 | China Center Publications

A summary of discussion points, learnings, business issues, poll results, and member insights from the November 12, 2015, China CEO Council in Shanghai.

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Navigating the Future of Consumer Demand Across China’s Cities - European Perspectives

26 January, 2016 | Special Webcast

Join this webcast to gain insights into how our City Strata and Connected Spenders frameworks will help European companies create value from China’s consumption growth, despite the uncertainties.

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Products & Services

Conferences/Events

12th Annual Strategic Sourcing and Supplier Relationship Management Conference
29 - 30 March, 2016 (Chicago, IL)

4th Annual Innovation Master Class
08 - 09 June, 2016 (Maplewood, MN)

The Annual Brand Conference
09 - 10 June, 2016 (New York, NY)

Publications

China CEO Council Session Report - Masters vs. Markets
January 2016 | China Center Publications

A summary of discussion points, learnings, business issues, poll results, and member insights from the November 12, 2015, China CEO Council in Shanghai.

No More Tiers: Navigating the Future of Consumer Demand across China's Cities (CMO Strategic Implications)
November 2015 | Key Business Issues

This report will help inform decisions by CMOs on where to allocate marketing dollars and provide insights into where consumption is today and in the medium- and long-term future in China.

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Webcasts

No More Tiers: Consumer Demand Across China's Cities
13 January, 2016 | KnowlEdge Series®

This webcast and the accompanying report will provide a new perspective on how Chinese consumer spending will grow: at what pace and to what level, in which cities, and with which consumers. CPE credit available.

Navigating the Future of Consumer Demand Across China’s Cities - European Perspectives
26 January, 2016 | Special Webcast

Join this webcast to gain insights into how our City Strata and Connected Spenders frameworks will help European companies create value from China’s consumption growth, despite the uncertainties.

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Economics Watch®
Economics Watch<sup>®</sup>

Economics Watch® is a complimentary global service for member companies that helps senior executives understand changing business and economic conditions worldwide.

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Insights from our Economists

StraightTalk®

Economic insights and analyses on the global economy and specific current topics relevant to business executives.
StraightTalk® Global Economic Outlook 2016: Escaping the Global Economy's Holding Pattern

Economic Update

The Key Business Issues You Should Be Thinking About Now
Read the E&BE Blog

Get the latest insights from our economists on the Economy & Business Environment Blog.