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EXPERT BRIEFING

Socially Minded: Convincing the C-suite of Social Media's Benefits

How should companies demonstrate the value of social media to the C-suite?

  • What benefits does social media offer B2B and B2C companies?
  • What are the steps to highlighting those benefits to senior leaders?
  • What examples exist of companies that have successfully built strong social media strategies that have C-suite support?

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Alex Parkinson

Communications Institute Co-Leader

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