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Employees as Brand Ambassadors:The State of Employee Advocacy


November 2016 | Research Report

Many brands are empowering their employees to use social media to enhance the company’s thought leadership position, amplify branded content, reach new audiences, engage in “social selling,” and improve employee engagement. In fact, employee advocacy programs are one of the fastest-growing trends in social media marketing. This SNCR 2020 article presents findings from the JEM 2016 State of Employee Advocacy Survey, assessing the trend toward employee advocacy and benchmarking how companies structure and manage programs.



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AUTHORS

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Jennifer McClure

Program Director, Social Media Council
The Conference Board

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Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

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Alex_Parkinson square.jpg

Alex Parkinson

Communications Institute Co-Leader

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