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DonateMoody's—Toward Standardized Social Outcomes for Companies
April 2019 | Case Studies
Measurement has been part of the grantmaking conversation at Moody's for several years, but previous industry benchmarks focused on output metrics or anecdotal evidence—not standardized, rigorous, or comparable outcomes that indicated behavioral change and a concrete understanding of social impact. The company engaged Mission Measurement and the Impact Genome Project to assess the Moody's Foundation's grant portfolio for alignment with its focus areas.
AUTHORS
Alex Parkinson
Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications
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