Marketing & Communications Publications

2015

  1. Business Case for Corporate Investment in ESG Practices

    July 2015 | Director Notes

    This report reviews empirical analyses of the return on investment in environmental, social, and governance initiatives and discusses why the positive correlations found by some academics remain disputed by others.

  2. 2015 Strategic Human Resources Communication and Social Media Workshops: New Structures and Processes that Drive Business Success

    June 2015 | Conference KeyNotes

    We are living in an era of communication 2.0, and that changes the nature and responsibilities of the human resources function.

  3. Communicating Social Impact

    June 2015 | Research Report

    How do corporations authentically and effectively communicate the successes of their social initiatives and investments to stakeholders? Find out how leading organizations have effectively integrated promising communications practices into their work.

  4. Joining the Conversation

    May 2015 | Executive Action Report

    Companies are looking to social media not only to get insights on the future of the consumer, but to advance their brands online by building relationships with social media users.

  5. You Know Social Media Is Advancing Your Brand—Now Prove It

    March 2015 | Executive Action Report

    Assessing and communicating the business impact of social media requires assigning values to human reactions, establishing correlations, and adapting or rethinking traditional marketing metrics.

2014

  1. Creating the Right Voice and Content for Social Media

    December 2014 | Executive Action Report

    Companies must craft the right brand voice and content to get a bigger impact from their social branding efforts. Firms are expanding their view of their customers for more opportunities to engage with them.

  2. Communication Networks, ICT and Productivity Growth in Europe

    December 2014 | Economics Program Working Paper Series

    What are the channels through which communication networks affect productivity growth?

  3. Connect, Converse, Create: How Companies Can Generate Value through Internal Social Collaboration

    March 2014 | Research Report

    This report explores why internal social collaboration (ISC) is necessary in the modern workplace, and examines how organizations can increase its adoption and engineer ISC for success.

  4. Strategies That Transform the Organization: Insights from The 2013 Senior Corporate Communication Management Conference

    March 2014 | Conference KeyNotes

    Today’s corporate communications departments are the equivalent of an internal media company that helps roll out new strategies, enhance customer experience, and increase employee engagement.

  5. Guidelines for Engagement

    March 2014 | Research Report

    Direct engagement between companies and their investors is in early stages, but is likely to become a permanent, although less formal, part of governance of US public companies.