Marketing & Brand Strategy Publications

2015

  1. Business Case for Corporate Investment in Sustainable Practices

    May 2015 | Research Report

    A growing body of research based on quantifiable bottom-line results shows that investments in environmental, social, and governance initiatives produce a positive impact on financial market performance.

  2. Conference Board CEO Challenge® 2015: Australia Edition

    May 2015 | Key Business Issues

    In 2015, CEOs in Australia are focused on customers, talent development, and technology issues.

  3. Joining the Conversation

    May 2015 | Executive Action Report

    Companies are looking to social media not only to get insights on the future of the consumer, but to advance their brands online by building relationships with social media users.

  4. You Know Social Media Is Advancing Your Brand—Now Prove It

    March 2015 | Executive Action Report

    Assessing and communicating the business impact of social media requires assigning values to human reactions, establishing correlations, and adapting or rethinking traditional marketing metrics.

  5. Diversity on Corporate Boards: How Much Difference Does “Difference” Make?

    January 2015 | Director Notes

    This report evaluates the case for diversity on corporate boards of directors in light of competing research findings and suggests strategies to promote more inclusive boards.

  6. Conference Board CEO Challenge® 2015: Creating Opportunity out of Adversity—Building Innovative, People-Driven Organizations

    January 2015 | Key Business Issues

    CEOs are undeterred in their quest for new sources of growth and show few signs of hunkering down in the defensive postures seen in the years immediately following the 2008 financial crisis.

  7. Conference Board CEO Challenge® 2015: Creating Opportunity out of Adversity—Building Innovative, People-Driven Organizations (CHRO)

    January 2015 | Key Business Issues

    CEOs cite high-quality talent as their most critical business challenge, and they expect human capital practitioners to devise effective “grow-your-own” strategies to engage and develop their future workforces.

  8. Conference Board CEO Challenge® 2015: Creating Opportunity out of Adversity—Building Innovative, People-Driven Organizations (Strategic Overview)

    January 2015 | Key Business Issues

    In the current slow-growth global economic environment, CEOs say they are relying on product and process innovation, more productive use of technology, a stronger leadership bench, and increased employee engagement to contribute to organizational success.

2014

  1. Creating the Right Voice and Content for Social Media

    December 2014 | Executive Action Report

    Companies must craft the right brand voice and content to get a bigger impact from their social branding efforts. Firms are expanding their view of their customers for more opportunities to engage with them.

  2. Long Soft Fall in Chinese Growth: Strategic Overview

    December 2014 | Key Business Issues

    In an unprecedented time of slow economic growth in China, CEOs and CSOs can look to this Strategic Overview for detailed recommendations on how to plan and prepare their organizations for a long soft fall.

ECONOMIC INDICATORS

Leading Economic Index for:

  • Australia 0.2%
  • Brazil 0.8%
  • China 0.9%
  • Euro Area 0.3%
  • France 0.4%
  • Germany 0.1%
  • India 1.5%
  • Japan 0.4%
  • Korea 0.2%
  • Mexico 0.8%
  • Spain 0.4%
  • U.K. 0.2%
  • U.S. 0.2%
  • International Labor Comparisons:
  • Visit ILC website